“The people who work at bars and restaurants across the state are like family to us,” said Bill Zeiler, Temperance Distilling's national sales manager.

TEMPERANCE - Temperance Distilling recently announced a partnership with distributor Imperial Beverage and several other distilleries across the state to donate $10,000 to the Michigan Hospitality Industry Employee Relief Fund.

The fund was established April 6 to help those in the bar and restaurant industries who have lost their jobs due to the COVID-19 pandemic.

“The people who work at bars and restaurants across the state are like family to us because they help represent our brand and promote Michigan’s craft distilling industry,” said Bill Zeiler, Temperance Distilling’s national sales manager. “Contributing to this fund is the least we can do to help them during this time of need.”

The fund, supported by the Michigan Restaurant and Lodging Association Educational Foundation, was designed to assist employees of Michigan’s restaurant and lodging industry in need of support during the coronavirus pandemic.

“It has been humbling to see the outpouring of support among our suppliers who have been willing to join this effort to help bar and restaurant workers throughout the state,” said Imperial Beverage President Joe Cekola. “ This global health pandemic has taken its toll on Michigan’s economy and we applaud Temperance Distilling for stepping up and helping our hospitality industry workers make ends meet and provide for their families.”

Funds will be granted to individuals who can demonstrate need and proof of hospitality industry employment as of March 10. Awards in the amount of $500 will be granted to all approved applicants until resources are fully depleted.

For more information, visit mrlaef.org/relief-fund.html.

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